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A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn Visocky O'Grady, Ken Visocky O'Grady

Autor: Visocky O'Grady, Jenn Co-autor: Visocky O'Grady, Ken Publicação: Massachusetts : Rockport, 2009 Descrição: 192 p.Colecção: Design field guidesISBN: 978-1-59253-557-6Resumo: "Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.". Nome comum: Design CDU: 001.89:7 Lista(s) em que este item aparece: Artes Plásticas e Multimédia | Educação e Comunicação Multimédia
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Indices

PART ONE METHODS+THEORY

Introduction, p. 7

CHAPTER 1: AN OVERVIEW OF RESEARCH IN GRAPHIC DESING


What is Research Driven Design?, p. 10
An Historical Perspective, p. 13
Bauhaus Beginnings, p. 13
The Perfect Couple, p. 15
We’ve Been Watching You, p. 15
Methods of Research, p. 16
Big Concepts in Research: A Macro View, p. 17
Quantitative and Qualitative Research, p. 17
Primary and Secondary Research, p. 19
Formative and Summative Research, p. 20
Research Strategies and Tactics: A Micro View, p. 21
Competitor Analysis, p. 22
Ethnographic Research, p. 26
Marketing Research, p. 36
User Testing, p. 52
Visual Exploration, p. 58


CHAPTER 2: PRACTICING RESARCH-DRIVEN DESING

Research and Process, p. 66
Mapping a Strategic Direction, p. 69
The Big6m and Information Literacy, p. 69
AIGA’s Designing Framework, p. 72
Design Council Outlines The Design Process, p. 75
Triangulation, p. 76
Graphic Organizers, p. 82
Documentation of Research, p. 86
Developmental Documentation, p. 86
Cumulative Documentation, p. 86
Personal Research Morgues, p. 88
Contributing to a Body of Knowledge, p. 88
Articulating Value, p. 89

CHAPTER 3: TAILORING RESARCH METHOLOGY

Research for Student Designers, p. 95
Research for Design Educators, p. 99
Research for Practicing Professionals, p. 102

PART TWO: RESEARDCH AT WORK

CHAPTER 4: CASE STUDIES
Design for Democracy, p. 114
Rule29, p. 120
Landesberg Design, p. 123
Baseman Design Associates, p. 128
Schwartz Powell Design, p. 132
Dara Creative (1 of 2), p. 13 7
Meyer & Liechty, p. 142
Financial Designs, p. 147
Dara Creative (2 of 2), p. 151
Pentagram + HOW Magazine, p. 154
Sterling Brands, p. 160
Studio Blue , p. 163
KINETIK, p. 167
Elephant Strategy + Design, p. 173
RED, p. 178
Notes, p. 184
Glossary of Terms, p. 185
Index, p. 187
Contributors, p. 189
Bibliography, p. 191
About the Authors, p. 192
Acknowldegments, p. 192

"Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work."

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