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Art is work / Milton Glaser

Main Author: Glaser, Milton Publication: New York : Overlook Duckworth, cop. 2000 Description: 272 p : il.ISBN: 1-58567-069-3Abstract: "In this major retrospective, Milton Glaser, one of the most influential figures in the history of international design, considers not only the current scene in a presentation of his work organized by format but concludes in ardent response to the trivializing influences of technology and commerce that art is a serious business, indeed. Art is Work is at once a comprehensive overview of Milton Glaser s oeuvre and an intimate revelation of personal initiatives. With a text revealing process alongside more than 500 full-color illustrations, Glaser follows the development of his ideas through to their implementation and makes reference to alternative ideas, professional influences, and recurring themes. The work of artists has been changed and often debased, Glaser argues, by a new orientation in business that weds it to technology. He reacquaints us with the principles that will always be central to design and addresses evolving ones that have emerged from the opportunities that technology can provide. Examples of well-known projects abound ranging from newspapers and magazines to toys, textiles, interiors, posters, and CD covers. If you ve ever seen the menu at Windows on the World, used a bottle of ketchup from Grand Union, or read the playbill for Tony Kushner s Angels in America, you ve been privy to the conceptual thinking of a powerful force in design.". Personal name: Glaser, Milton , 1929 - Topical name: Ilustração | Desenho gráfico | Desenho industrial | Cartazes | Desenho de interiores | Desenho de objetos | Estados Unidos CDU: 7.05 | 766 List(s) this item appears in: Artes Plásticas e Multimédia | Educação e Comunicação Multimédia
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Item type Location Call number Status Date due Barcode
Monografia
Biblioteca IPBeja
7.05/GLA(CL) (Browse shelf) Consulta local 46422

"In this major retrospective, Milton Glaser, one of the most influential figures in the history of international design, considers not only the current scene in a presentation of his work organized by format but concludes in ardent response to the trivializing influences of technology and commerce that art is a serious business, indeed.

Art is Work is at once a comprehensive overview of Milton Glaser s oeuvre and an intimate revelation of personal initiatives. With a text revealing process alongside more than 500 full-color illustrations, Glaser follows the development of his ideas through to their implementation and makes reference to alternative ideas, professional influences, and recurring themes.

The work of artists has been changed and often debased, Glaser argues, by a new orientation in business that weds it to technology. He reacquaints us with the principles that will always be central to design and addresses evolving ones that have emerged from the opportunities that technology can provide.

Examples of well-known projects abound ranging from newspapers and magazines to toys, textiles, interiors, posters, and CD covers. If you ve ever seen the menu at Windows on the World, used a bottle of ketchup from Grand Union, or read the playbill for Tony Kushner s Angels in America, you ve been privy to the conceptual thinking of a powerful force in design."

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