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Princípios de marketing / Philip Kotler, Gary Armstrong

Main Author: Kotler, Philip Coauthor: Armstrong, Gary Edition: 5ª ed Publication: Rio de Janeiro : Prentice Hall, cop. 1993 Description: 478 pISBN: 85-7054-043-4 Recommended bibliographic: Comércio internacional (CTeSP) - Marketing internacional e estudos de mercado - 1º ano CDU: 658.8
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